"THE NORTHEAST NINE" ROADSIDE TECH SAFETY CAMPAIGN
creative direction, art direction, key art concept, photo direction, asset and guide execution
NE9 CORE ASSET GUIDE. Pre-built templates and individual elements
Assets for print and digital use supporting campaign launch.
REAL ID DEADLINE COUNTDOWN / IN-BRANCH SERVICES EMAIL BLASTS
creative direction, art direction
INITIAL CONCEPTS: animated email blasts alerting readers of the then impending deadline requiring Real ID-compliant ID for domestic air travel and awareness of DMV services available at AAA branches
DELIVERED: When the REAL ID deadline was pushed out unexpectedly at the last minute, rather than toss those ideas in the scrap heap, the approved creative was reworked as general travel.
EV HUB LAUNCH SUPPORT CONCEPTS PITCH
creative direction, art direction, copy, pitch deck design and execution
